RETAIL DISPLAY · MODULAR CATALOG · CRUX RETAIL
Dometic
An adaptable retail display program for the Dometic Outdoor line — a modular system that scales across product categories while keeping the brand bold and consistent in-store.
An adaptable retail display program for the Dometic Outdoor line — a modular system that scales across product categories while keeping the brand bold and consistent in-store.
The Dometic Outdoor line carries a variety of products — from RV awnings and toilets to everyday water bottles and tumblers. They needed a display system that would increase brand presence and recognition, accommodate the full product range, and limit the number of custom one-off modules.
The system needed to support six core categories — coolers, drinkware, storage, mobile power, camping furniture, and RV & van — each with distinct packaging formats and display requirements.
Design a system that allows for versatility and future expansion of product merchandising solutions. Prioritize bold and simple aesthetics that fit Dometic's brand identity.
A simple frame with subtle branding and side slots for height adjustments on add-on modules.
Converts a single-sided display to double-sided without placing two bases back-to-back.
12" and 18" depths to neatly showcase boxed coolers, drinkware, storage, and mobile power products.
For hang-packaged caps and small accessories retailers want to feature.
Elevated support for toilets and AC units to protect product and prevent misuse.
Interactive mounts for vents, ADB units, and awnings that would otherwise sit flat on a shelf.
I started with hand sketches exploring header formats, module proportions, and how each product category would mount to the base — refining dimensions and branding details before moving into SolidWorks and Keyshot.
The Adapt Display is built around a powder-coated metal frame with 2-inch slot spacing, a double-sided graphic panel, a branded header, and a plywood base with a screen-printed Dometic logo.
The base structure uses black metal and plywood with slot spacing every 2 inches for flexible module placement. The add-on base lets retailers quickly convert a one-sided display to double-sided while keeping the same clean design language.
12" and 18" shelf depths accommodate the wide range of product boxes without making merchandise look awkward on the display.
Hang-packaged caps and accessories mount easily on hooks along the powerbar, giving retailers a flexible way to configure small products.
Using the base structure, 18" shelves, and powerbar/hook combination, retailers can mix and match modules to feature caps, drinkware, jugs, faucets, portable batteries, and coolers.
Some products needed dedicated modules beyond the standard shelf-and-hook system — designed for interaction, safety, and the scale of the product in an RV context.
A rotisserie arm rotates with a curved graphic beside it, paired with an 18" shelf for shoppable vent product boxes.
Split into two parts — a rotating arm on power bars holds the ADB so shoppers can see every angle, while an angled elevated base supports the AC unit below.
The most space-intensive module — a slidetopper arm with fabric at an angle and graphic, plus an awning arm holding pull-out fabric samples shoppers can touch.
Toilets sit on an elevated, staggered, rotating base at an angle to prevent misuse — with a curved frosted graphic up top and a witty tagline for personality.
The Dometic Adapt Display program gives retailers a premium, modular merchandising system that scales across the full Outdoor product line — from everyday drinkware to large RV components — while keeping the brand presence bold, consistent, and ready for future product expansion.