Simmi Chhabria

UX / Product Designer
sc11082@nyu.edu
productbysimmi.com
Stackd – Fitness Creator Platform
Product Designer — NYU Master's Thesis
  • Identified an opportunity in the creator economy and designed a platform enabling fitness professionals to launch and manage branded digital products
  • Led user research, feature definition, wireframing, prototyping, and usability testing throughout the product development lifecycle
  • Created scalable onboarding and content management experiences that balance ease of use with creator customization and ownership
Spotify Mobile UX Redesign
Product Designer — NYU Case Study
  • Reimagined song and playlist management through a full UX process including usability testing and competitive analysis
  • Designed and prototyped Spot-It (song recognition), liked song manager, and a customizable home screen
New York University
Graduate Assistant – Equipment Room
  • Manage and train a team of 8 undergraduate staff, designing workflows and onboarding systems
  • Conduct inventory audits for 370+ equipment items, identifying loss, damage, and usage patterns
  • Develop operational policies and accountability frameworks to improve day-to-day execution
Crux Retail
Industrial Designer
  • Led 16 design projects translating client needs into retail display solutions aligned with brand, budget, and production constraints
  • Researched 9 clients' products to best showcase them in displays that attract, convey, and connect with consumers
  • Developed interactive user-facing experiences, collaborating with engineering and sales on technical feasibility
Hasbro
Play-Doh Product Design Co-op
  • Ideated 7 new playset concepts; 3 selected for the Fall 2022 line
  • Collaborated with engineering, marketing, and costing teams to maximize profit margins on new and existing playsets
  • Developed sketches, mockups, and design documentation to formalize an exclusive playset pre-production
Freelance
Graphic Designer & Photographer
  • Built branding catalogs, portfolios, and themed invitations for multiple clients
  • Photographed 8 college seniors at Purdue University and retouched using Adobe Lightroom